With an increasing number of Hispanics online there has been a call for specific entertainment and network which tailors to them specifically, with 67% of 18 to 27 year old Hispanics online, a prime age at which to be targeted.” A report from Forrester Research Inc. said 51 percent of U.S. Hispanics who use the Internet prefer Spanish-language Web sites, and 23 percent must have Spanish online”, this allows for marketing to be modified to directly address this specific minority group, and goes to further state the growing power in which U.S. Hispanics have in their investments in the market. El Hood is a bilingual social network which features some of the latest Latin music, which has competition from fellow Spanish- language sites such as MiGente.com, MyGrito.com, Vostu.com, and Quepasa.com. while people may still be racist and discriminate, it’s such a comfort to know that as far as money goes, it sees no color.
This is the link to the article which I directly quoted and referenced:http://www.dmnews.com/spanish-social-sites-on-the-rise/article/95961/
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